To all those who want to enhance their blonde hair — highlighted, bleached, natural, white or grey.
It gently neutralizes yellow and orange tones while respecting even the most sensitive hair .

Use it after your usual shampoo , or as a first wash if your hair is not very heavily coated.
Lather, leave on for 1 to 3 minutes , then rinse.
Finish with a moisturizing treatment for soft, shiny and well-nourished hair.

Generally, once a week is enough to maintain a bright blonde.
You can use it twice if your blonde hair yellows quickly or if you want a slightly more intense shine.

No, not at all!
Its 100% natural formula, enriched with moisturizing ingredients, preserves the softness and shine of hair — even the most sensitized.
It neutralizes reflections… without ever sacrificing softness .

Yes !
The case is printed in a local Toulouse printing company , on recyclable cardboard, in line with a zero waste approach and a short supply chain.
Packaging designed to be as gentle on the planet as your shampoo is on your hair.

Yes, absolutely 🌿
The formulation is 100% natural , without any ingredients of animal origin, and no testing is carried out on animals .
A treatment designed with respect for life, from beginning to end.

One 100g bar is equivalent on average to 2 to 3 bottles of liquid shampoo — or about 60 to 80 washes , depending on the length and thickness of the hair.
It's economical, durable… and super practical for everyday use.

Yes !
Its natural violet candy scent is soft, subtle and not overpowering , for a moment of delicate care with every wash.