Finally, a purple shampoo that respects your blonde hair ✨

Hand-formulated in Toulouse, this 100% natural purple shampoo neutralizes yellow tones while preserving the softness and shine of blonde hair.

  • 🌞 A radiant blonde

    Gently reduces yellow tones.

  • 💧Delicate hydration

    Leaves hair supple, soft and well-nourished.

  • 🎀 A very gentle formula

    It cares for the fiber, without sulfates or silicones.

  • 💜 A treatment with heart

    Handmade in Toulouse, in a solid, eco-friendly format.

The brand's history

Born in Toulouse and passionate about natural hair care, I created Goldy to meet a very personal need: to take care of my blonde hair without damaging it.

Inspired by the violet, the emblem of my city, I imagined a 100% natural solid purple shampoo that neutralizes yellow tones… while keeping the softness my hair craved.

Handmade, designed to last and respectful of the planet, Goldy Haircare combines effectiveness, authenticity and a love of natural products.

FAQ

Who is this purple solid shampoo for?

To all those who want to enhance their blonde hair — highlighted, bleached, natural, white or grey.
It gently neutralizes yellow and orange tones while respecting even the most sensitive hair .

How can I integrate it into my routine?

Use it after your usual shampoo , or as a first wash if your hair is not very heavily coated.
Lather, leave on for 1 to 3 minutes , then rinse.
Finish with a moisturizing treatment for soft, shiny and well-nourished hair.

How often should I use it?

Generally, once a week is enough to maintain a bright blonde.
You can use it twice if your blonde hair yellows quickly or if you want a slightly more intense shine.